Redrunrite

How Redrunrite Dominated Page 1 Rankings for IH & Farmall Tractor Parts

Client Overview

Redrunrite is a part of Schmitt Farm Service, specializing in repair solutions and parts for IH and Farmall tractors. With over 35 years of hands-on experience, the brand not only provides high-quality tractor parts but also offers online troubleshooting support to help customers diagnose and fix issues.

Challenges

Redrunrite faced significant challenges in building consistent website traffic due to:

• Low rankings on major search engines (Google, Bing, Yahoo)
• Poor visibility for important keywords like “ih parts”.
• Highly competitive U.S. tractor parts market
• Limited organic reach and an under-optimized SEO strategy

To overcome these challenges, Redrunrite partnered with EZ Marketing Agency to improve search visibility and drive targeted traffic.

Key Initiatives

1. In-depth Keyword Research & Analysis

• Identified high-intent keywords related to IH and Farmall tractor parts
• Focused on buyer-intent and location-based search queries

2. On-Page SEO Optimization

• Optimized meta tags, headers, and product content
• Improved internal linking and content structure

3. Business Listings & Brand Promotion

• Submitted the website to high-authority directories
• Enhanced local and niche industry visibility

4. High-Quality Link Building

• Built backlinks from relevant and authoritative websites
• Strengthened domain authority and rankings

5. Content & Blog Optimization

• Created content targeting seasonal demand and tractor repair queries
• Improved engagement and organic reach

6. Technical SEO Enhancements

• Developed XML sitemaps and improved site structure
• Ensured proper indexing and crawlability

7. Performance Tracking & Reporting

• Delivered monthly ranking reports across Google, Bing, and Yahoo
• Provided actionable insights for continuous optimization

Performance Overview

• Organic Keywords Overview
• Organic Traffic Overview
• High-Quality Incoming Links
• Keyword Ranking Improvements

Keyword Ranking Highlights

Redrunrite achieved strong rankings for several high-intent keywords:

• #1 Rankings:
  • IH farmall tractor parts
  • IH tractor parts for sale
  • IH farmall tractor parts online
  • Tractor seats for sale (560, 806, 1066)
  • Buy IH tractor seat USA
  • Buy IH injector USA
  • IH relief valve
  • IH 3 point hitch sway limiter
    
    
• Top 3 Rankings:
  • IH hydraulic pump (#3)
  • 3 point hitch parts (806, 1066) (#3)
  • Tractor seat cushion (806, 1066) (#3)
    
    
• Top 5–10 Rankings:
  • IH torque amplifier (#8)
  • IH tractor cab upholstery kits (#5)
  • International harvester parts dealer (#6)
  • Farmall H starter (#6)
  • Tractor cab kits (#10)
  • 3 point hitch stabilizer arm (#9)

These rankings significantly improved visibility for high-conversion, purchase-intent keywords.

Results

• Overall Sessions: +15.89%
• Direct Sessions: +46.81%
• Organic Sessions: +10.85%
• Total Users: +14.6%
• New Users: +12.84%

These improvements indicate stronger brand visibility, increased user acquisition, and better engagement from targeted audiences.

With a focused SEO strategy tailored to the tractor parts niche, Redrunrite successfully improved its search rankings and online visibility. The campaign helped capture high-intent traffic, strengthen brand authority, and drive steady growth in a competitive market.